Welcome to Lighthouse PR and Media
Looking for help with your marketing in Scarborough, Whitby, Filey, Ryedale and the rest of North Yorkshire?
Looking for help with public relations in Scarborough, Whitby, Filey, Ryedale and the rest of North Yorkshire?
Join us as we help you discover the power of PR and marketing magic and share our passion for excellent communication.
Paul Grahamslaw. Partner.
☆ Recommended Marketing Agency in Scarborough
News
New Year Resolutions for 2012 - 03 Jan 2012Your New Year Resolutions for 2012
Be positive!
A good mind-set for the New Year is crucial, so decide that whatever it throws at you, 2012 is going to be great.
Your customers will be expecting to hear doom and gloom so surprise them by being upbeat. A positive attitude is infectious so a little of your positive outlook will rub off on them and they'll want to be a...
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Recession discovers entrepreneurs - 05 Sep 2011
One positive thing that has come out of the recession - if there are any at all - is the number of people who have used a change in their circumstances to start out on their own.
Necessity is, as they say, the mother of invention and the bulldog British spirit has seen many people turn the adversity of lost employment into an opportunity to begin their own business.
The success ...
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Articles
Content is king -In all marketing, I have always preached that content is king and now, more than ever, it is vital.
No matter how good and beautifully-designed your website is, if the content doesn't engage with visitors it won't help you bring in any business.
Likewise, gorgeous glossy brochures might look nice on the coffee table, but if they are recycled the moment a customer starts readin...
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Aspects of marketing -
Broadly speaking there are three main aspects of marketing that I spend a lot of my time working with clients on.
Firstly there is the audience, the customer, the potential purchaser. It is vital that you get to know these people extremely well, as it is these that you have to please. If you are just about to set...
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